Own up is off to a great start to the new school year, we hope yours is too!

We have been visiting more schools and we are doing more than just helping teens get smart and stay sober now! We're now developing curriculum for teachers' school year classes during substance abuse prevention classes that teachers may need for their classrooms! We are helping them bridge the gap between mindfulness and actions and how they can effect their future.

Own Up is an initiative focused on underage drinking awareness and prevention among Arizona’s youth, parents, teachers and community.


Own Up travels to several events throughout the year all around the state of Arizona!


By encouraging open conversations about the risks and consequences of underage drinking, the campaign aims to build a movement of responsible teens and adults who are proud to Own Up to their decisions and avoid the consequences associated with underage drinking.


Own Up is an industry sponsored campaign, and was first launched in spring 2012 by the Beverage Alcohol Community Information Council (BACIC) in collaboration with and funded by the Governor’s Office of Highway Safety. The campaign is a compliment to the various programs implemented by Arizona’s beverage-alcohol industry that seek to encourage a responsibility-mindset when it comes to alcohol. Own Up will target teens, parents, educators, local restaurants, bars and other influencers with in-school promotions, partnerships and resources to change the mindset about underage drinking and its far-reaching implications.