Own Up is an initiative focused on underage drinking awareness and prevention for Arizona’s youth, parents, educators and community.

By encouraging open conversations about the risks and consequences of underage drinking, the campaign aims to build a movement of responsible teens and adults who are proud to Own Up to their decisions and avoid the consequences associated with underage drinking.

Own Up is an industry sponsored campaign, and was first launched in spring 2012 by the Beverage Alcohol Community Information Council (BACIC) in collaboration with and funded by the Governor’s Office of Highway Safety. The campaign is a compliment to the various programs implemented by Arizona’s beverage-alcohol industry that seek to encourage a responsibility-mindset when it comes to alcohol. Own Up will target teens, parents, educators, local restaurants, bars and other influencers with in-school promotions, partnerships and resources to change the mindset about underage drinking and its far-reaching implications.

Through Own Up, BACIC seeks to ensure that underage individuals do not consume alcoholic beverages and to impress upon adults the importance of treating alcohol products responsibly and in moderation.

Alcohol Use in Tempe High Schools

Own Up Partners

The Own Up initiative is sponsored by the Beverage Alcohol Community Information Council (BACIC), a collective voice for Arizona companies and trade organizations, sharing a common interest in providing information to Arizona communities about beverage alcohol issues through education, advocacy, public awareness and community outreach.

Represented in the ranks of BACIC are restaurants and bars, retail stores, distributors and suppliers, hospitality and tourism groups, non-profit trade organizations, and others who support its mission.


Additionally, BACIC supports the enactment of a number of alcohol-related public policies through effective state-based legislation and regulation, including:

  • Legislation to combat underage drinking, such as increased penalties for those who use or manufacture fake IDs and for adults who provide alcohol to minors
  • Legislation requiring the mandatory use of ignition interlocks for repeat DUI offenders and offenders with a blood alcohol content (BAC) of .15 or higher
  • Use of effective and constitutional law enforcement measures against DUI
  • Legislation to maintain strong and adequately-funded regulatory oversight of the liquor industry through the Arizona Department of Liquor Licenses and Control
  • Public policies that preserve and enhance Arizona’s time-tested three-tiered regulatory system controlling the responsible production, distribution and sale of beverage alcohol